BIO
I'm a results-driven PR leader with 8+ years orchestrating global campaigns for tech startups, Fortune 500 companies, and high-impact nonprofits. Formerly based in Oslo, Norway and London, UK, now in Portland, I've managed PR strategies across four continents, securing tier-1 media placements and leading cross-functional teams to deliver measurable business impact.
Currently available for director-level PR roles in tech and B2B sectors.
Impact By The Numbers
1,000+
Media placements secured globally
$300K+
Event budgets managed successfully
26
Simultaneous client accounts directed
15+
International trade shows executed
Core Expertise
Global Campaign Management
Leading multi-market PR strategies for tech companies expanding internationally. Expert in coordinating teams across time zones while maintaining brand consistency and cultural relevance.
Deep-Tech & B2B Communications
Translating complex technical innovations into compelling stories for mainstream and trade media. Proven track record with IoT, air quality tech, coding bootcamps, and deep-tech startups.
Thought Leadership Development
Crafting executive positioning strategies that establish industry authority through bylines, speaking opportunities, and strategic media interviews.
Crisis Communications & Strategic Counsel
Serving as lead crisis strategist for agency portfolios while providing strategic communications counsel to C-suite executives during high-stakes situations.
Case Study 1
Case Study 1: Airthings Global Product Launch
Challenge: Launch four new IoT products simultaneously across consumer and B2B markets
Strategy: Coordinated global media strategy with localized messaging for different regions
Results: 1,000+ earned media placements including Men's Health, Wired, Wallpaper, and Buildings Magazine
Impact: Successful market penetration in 12+ countries with coordinated PR support
Case Study 2
Case Study 2: Edera Lab Startup Portfolio
Challenge: Secure tier-1 coverage for 10 deep-tech startups with complex technologies
Strategy: Developed simplified messaging frameworks and targeted journalist relationships
Results: 20+ placements in Wired, Reuters, BBC, and TechCrunch within 3 months
Impact: Enhanced startup visibility leading to successful funding rounds for 3 clients
Case Study 3
Case Study 3: LaunchCode National Expansion
Challenge: Build national awareness for alternative tech talent sourcing across 16 states
Strategy: Created thought leadership campaign positioning executives as industry experts
Results: 100+ articles placed in key trade publications and mainstream media
Impact: Increased program applications by 200% and established partnerships in new markets
Recommendations and Testimonials
Strategic Thinking & Execution – Yigit K. - Former Colleague
What truly sets Bryar apart is his positive and actionable spirit. He has always encouraged and supported team members. His ability to manage cross-functional teams, coupled with his excellent communication skills, ensured that projects were completed efficiently and effectively.
He has successfully delivered a lot of major events like CES, AHR and many others without any issue. Alongside that, his public relations skills is exceptional due to his experience and detail oriented approach.
Bryar is not only a talented professional but also a genuine and approachable individual. His passion, dedication, and unwavering commitment to excellence make him an invaluable asset to any organization.
I wholeheartedly recommend Bryar for any role in public relations, event management, or communications. He is a true leader and a remarkable colleague, and I am confident he will continue to achieve great success in all future endeavors.
Adept PR Skill – Annabel R. - Former Colleague
While working with Bryar at Airthings, I have consistently been impressed by his PR prowess. Bryar has excellent intuition for what makes a good story. He is always thinking ahead and prepared for any eventuality. His work ethic and focus mean my team and I can always trust him to deliver outstanding results.
Bryar is also a great writer, turning his hand to create compelling stories out of even the (on first glance) driest of topics. His experience and knowledge of PR in North America have also been extremely valuable to my team, and we will miss his input here.
Bryar's project management skills are second to none. In his first week in his role, he took sole responsibility for many demanding tasks, including organizing attendance at B2C (CES 2024) and B2B trade shows, often simultaneously, in different locations and time zones, which I know can be highly stressful. Bryar delivered a successful event every time despite the demanding conditions.
Finally, Bryar is simply a joy to work with. He is approachable, empathetic, creative, and, above all, kind. He also showed fantastic leadership skills in helping nurture and develop other colleagues' confidence. I will miss having him as my colleague and highly recommend him for any public relations or similar position.
Exceptional Project Management – Kathy M. - Former Colleague
As the Director of Development at LaunchCode, I’ve had the privilege of working closely with Bryar Keyes, witnessing first hand his exceptional skills, unwavering dedication, and remarkable ability to consistently surpass expectations.
Throughout his tenure as the Public Relations Manager at LaunchCode, Bryar has displayed a level of organizational prowess that is second to none. His innate ability to manage multiple projects simultaneously, while ensuring each one receives the attention it deserves, is truly commendable. Bryar’s meticulous approach to project management ensures smooth operations resulting in the timely completion of tasks without compromising quality.
Bryar possesses an outgoing and kind personality which enables him to effortlessly connect with folks from all walks of life. He’s an excellent communicator, both in writing and in person, with an instinctive talent for conveying ideas and messages with clarity and impact. His incomparable public speaking skills, coupled with his ability to coach others in this area, have made him an invaluable asset to LaunchCode.
What sets Bryar apart is his unyielding drive to consistently go above and beyond what is expected of him. Time and again, he’s demonstrated his willingness to take on additional responsibilities, tackle complex challenges, and deliver outstanding results. Bryar’s creative and innovative mindset allows him to approach problems from unique angles, providing fresh insights and strategic solutions.
During our collaborations on various event planning and writing projects, I’ve been consistently impressed by Bryar's remarkable work ethic and attention to detail. Bryar's ability to think outside the box, coupled with his remarkable writing skills, have yielded results that surpassed our highest expectations.
In summary, I wholeheartedly recommend Bryar for any public relations position. His exceptional organizational skills, outgoing personality, drive for excellence, and ability to consistently deliver extraordinary results make him an ideal candidate for any organization seeking a skilled and dedicated PR professional. I'm confident that Bryar’s talents, combined with his unwavering commitment to excellence, will make him an invaluable asset to any team he joins.
Global Perspective & Results – Andrew W. - Former Client
I have had the pleasure of working with Bryar to support the public relations side of a large-scale global youth conference event. Bryar was an exemplar professional who was always thinking 3 steps ahead.
His energy, passion and commitment to the causes he cares about is authentic and genuine and his skill set in making things happen is impressive to watch.
I would highly recommend Bryar to anyone as he will make any project or situation better, regardless of the task at hand.
Get in touch
Let's Work Together
Ready to elevate your PR strategy? I specialize in helping tech companies and B2B brands break through the noise with strategic, results-driven communications.
Based in: Portland, Oregon
Specialties: Deep-tech, B2B, IoT, SaaS, Nonprofit
Available for: Director-level roles, strategic consulting, global campaign leadership
Contact: bryar@bryarkeyes.com
Location: Portland, Oregon
LinkedIn: linkedin.com/in/bryarkeyes/
Phone: (503) 358-9597
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